September 1 2018
By Jessica Borders Times West Virginian. Update by Sew Chic.
FAIRMONT — For 22 years, Sew Chic LLC has been offering great customer service to both local and out-of-state quilters.
Sew Chic opened on Sept. 9, 1996, and is celebrating it's 22nd anniversary during September.. The shop is located about a quarter of a mile off Exit 139 of Interstate 79 at 348 Meadowdale Road, Fairmont, WV. Customers can look for the red barn near Gabriel Brothers.
Sue Henderson, the owner, said she has been sewing since she was 14 years old and made all her clothing.
She also sewed clothing for her daughter's including her wedding gown.
In December 1995, Henderson lost her job with a public utility due to downsizing. She began doing alterations out of her home and then decided to open up a storefront.
Henderson started her business in a 12-foot by 15-foot space in the back of White Hall Book and Craft, which has since closed, and shared their classroom to do classes. After staying there for five months, she relocated Sew Chic to Speedway Avenue in Fairmont, where she had 1,000 square feet to work with. That building housed the shop for 5 1/2 years.
She then bought the business’ current home, which is more than double the space she had on Speedway Avenue. Since purchasing the facility, Henderson has added a classroom to the back.
Sew Chic carries approximately 3,500 bolts of fabric, a huge assortment of threads — from regular sewing thread to embroidery thread — and a variety of sewing notions. It sells a full line of the Swiss-made Bernina sewing machines and top-of-the-line embroidery machines.
“We also sell online,” she said. “We’re in the process of redoing our website.” The website is sewchic.com.
In addition, the staff teaches classes, including quilting and beginner sewing, in both the mornings and evenings.
In honor of its anniversary, the business is having a sale all this month. purchases are 22 percent off with a few exclusions.
Henderson said when she first opened Sew Chic, she wasn’t sure how business would go. But after 22 years, its success continues.
“We do our best to provide good customer service,” she said.
Four employees help her run the store. Most of the staff started out as customers of the business, and Henderson worked with a few of them previously at the public utility company. Sew Chic also has two service technicians and repair all brands of machines.
“The ladies I hire know how to sew,” she said. “It makes a difference if they can answer the customers’ questions.”
If the staff members aren’t able to answer a question, they are always willing to find the answer. Sew Chic’s motto is “where friends and creativity meet.”
“We’ve developed a lot of friends over the years,” Henderson said.
In addition to local customers, people from Charleston, Maryland, Ohio, Pennsylvania, Michigan, Canada, Alaska and other states regularly stop by Sew Chic. The business’ location right off the interstate is very convenient, Henderson said. Sew Chic currently sells on-line from their website, www.sewchic.com.